The Art of The "Roller"

A clean and simple tracking shot of a car is always a staple of automotive cinematography. Achieving these shots at the local level requires some thought, gear and a whole lot of testing.

We’re currently testing out our new Car to Car Rig to ensure we capture as much dynamic range as possible on our local car videos so they can be viewed as if they are OEM or Corporate spots.

We’ve chosen to use a BMW M2 for it’s low stance, rapid acceleration and in our case, blacked out exterior. We’ve been filming some of our test runs and look forward to posting them soon!